Collaborative platform for recommendations and social networking for people who are new to city or neighborhood.
This case study highlights the importance of user-centered design in improving a social connection by simplifying the engagement and optimizing API and AI to create more personalized recommandations.
Design focuses on introducing clear calls to action, crafting engaging user experience that would positively impact on social media stigma.
With growing trend of global mobility fuelled by globalization, job prospects, and advanced technology— it brings a unique challenges in our social enviroment.
This enviroment transition demands substantial time and emotional resilience, often overwhelming especially for those new to the city.
Goal of this project is to lessen the emotional fatigue of adaptation and instill positive relocation experience through in-depth understanding of personal challenges and experiences to uncover insights leading to actionable, meaningful solutions.
Timeline
2023
My Role
UX UI designer | Creative Stretagist | Researcher
tools
Figma | Adobe CC | Maze
category
Personal Project
Understanding User Experience
To conduct in-depth studies on individual experiences during relocation to understand their pain points, needs, and expectations, ultimately informing the design and features of our proposed solution.
Market Gap Analysis
To evaluate the current solutions available in the market that address relocation challenges, identify gaps in offerings, and assess potential opportunities for differentiation.
Technology Integration
To investigate how emerging technologies could be leveraged to streamline the transition process, enhancing the user experience while adding unique value.
Talking to people
Ilona is an engagement manager who moved from Boston to CA few months ago to be closer to her family.
Anna is a speech-language pathologist, she moved back to Chicago after college to be her hometown.
Jonathan is a software engineer in NYC. Who in in a process of moving closer to his friends in different neighborhood.
Alejandro is math teacher who currently lives in Spain but moving back to Nashville with his wife's new job.
Hon is industrial designs who recently relocated to Boston from CA for a job.
Kimmy and her husband recently relocated in different city for new job.
Affinity map
Key Insights
Relocation Decisions
Half of respondents moved to be nearer to loved ones, while the rest moved for job opportunity and hoped to form friendships to feel more at home in new cities. This underlines the importance of social connections in relocation choices and settling into new environments.
Interest in Shared Experiences
People enjoy sharing experiences with their friends. This is especially true for experiences like dining, travel, and entertainment, where friends' opinions and experiences are highly valued
Value of Personal Recommendations
Personal recommendations often carry more weight than reviews found online. Interviewees expressed distrust in online review and prefer to get recommendations by people they know in real life.
Maps and Street View
Users use Street View feature to get a feel of neighborhood and local vibe. While they find it to be very helpful, they also noted that informations can be outdated and not reflect to current.
Familiarity with community
With lack of sense of belonging in new enviroment. People desire to find familiar community and wants to discover regular spots they can go.
Opportunities
The Need for Organized
Digital Content
With the vast amount of content available on the internet, it's increasingly important for users to have a tool that can help them organize and access their favorite websites, articles, and resources. A social bookmarking app can facilitate this.
Geographic Connection
As people move around or have friends in different cities, there's a growing need for a platform that allows them to stay connected in terms of local recommendations and experiences. It's not just about keeping in touch, but also sharing valuable local information.
Lack of Existing Comprehensive Solutions
While there are individual apps that may provide parts of these features (social media, review platforms, bookmarking tools), there is no comprehensive solution that combines bookmark sharing with a social network.
Persona and IA
Ideations and wireframes
Outcome
Find your friends and neighbors favorite spots near by and explore.
You would love this place!
Send text, voice message, video, emojis or annotations.
Hey Sammy!
We share so many bookmarks,
let's connect sometime!
Hey Jen!
I will be at @Edition later, come by!
JennyRay
online
Easily create bookmarks to share and collaborate with friends.
Get to know your nest
Get recommandation from your friends, neighbors and community.
