Projects.

About.

Others.

Rocket Money

This project was developed as an inspiration for a joint finance collaboration tool within the existing money management app, Rocket Money, to bridge the gap in modern lifestyle needs—supporting people in building their dreams together through a collaborative financial journey.

Project.

Passion Project
Adding Feature
June - Aug 2023

Role.

Product Design
User Research
Prototyping
User Testing

Tools.

Figma
Adobe CC
Maze

Background

The past few years have been an emotional and financial rollercoaster for many of us.

With economic uncertainty and a looming recession, many people are feeling less optimistic about their financial futures. Nearly 60% of couples say financial stress has added strain to their relationships.

Getting to know users

Money talk isn’t simple for everyone.
Many Avoid discussing finances with their partners or families.

Conversations with couples and families have shown me how money shapes relationships. It’s not just about numbers—it’s about trust, communication, and a shared vision. Without open communication about money, aligning on shared goals becomes much harder.

Overview

Despite economical challenges, achieving
modern financial goals requires teamwork.

Exisitng financial tools haven’t kept up with the complexities of modern life, leaving couples and families without easy ways to manage shared goals like buying a home, starting a business, or a vaction trip.

Project Goal

Making money conversations easier, so people can build a better future together!

Collab App bridges the gap in money planning for couples and families by simplifying goal-setting and removing intimidation, while respecting privacy and allowing individuals to share only what they’re comfortable with.

How do we turn intimidating money talk into opportunitie

that strengthen relationship and support shared goals?

Objectives.

Step 1.

Make money talk easier with some privacy.

User Insight


People are more willing to discuss about money and goals when their personal privacy is respected.


Implication

By enabling control over personal privacy in shared finances, people can engage in less stressed money conversations that inspires and help build goals, stronger connections without the fear of judgment.

Step 1.

Make money talk easier with some privacy.

User Insight


People are more willing to discuss about money and goals when their personal privacy is respected.


Implication

By enabling control over personal privacy in shared finances, people can engage in less stressed money conversations that inspires and help build goals, stronger connections without the fear of judgment.

Step 2

Build Stronger Bonds
& Create Shared Goals.

User Insight


When people can share and work toward the same goal- It creates a sense of unity that strengthens relationships.


Implication

By promoting shared goals, collaboration are encouraged to create stronger, and more meaningful connections.

Step 2

Build Stronger Bonds
& Create Shared Goals.

User Insight


When people can share and work toward the same goal- It creates a sense of unity that strengthens relationships.


Implication

By promoting shared goals, collaboration are encouraged to create stronger, and more meaningful connections.

Step 3


Unlock the Power of Teamwork.

User Insight


People accomplish far more than they could alone with the collective effort leads to greater achievements


Implication

By fostering teamwork- it creates a shared sense of purpose, which can lead people to achieve greater goals together.

Step 3


Unlock the Power of Teamwork.

User Insight


People accomplish far more than they could alone with the collective effort leads to greater achievements


Implication

By fostering teamwork- it creates a shared sense of purpose, which can lead people to achieve greater goals together.

What if managing finances together

doesn’t mean giving up your autonomy?

Let's Team Up on Money:

Turn shared goals
into epic wins!

Take control of shared finances with ease, fostering collaboration, trust, and confidence—
so you can achieve more, faster- Together.

Share only what you're comfortable with :)

Lets use Collab
to track progress!

I'm so excited!!

Whoaaa
Puppy Fund?!

Wesley Invite you to
join Puppy Bucket!

OK!

Personal Privacy matters? Agreed.

Set specific date ranges for sharing or simply select for"monitor only" option till you're ready to share mroe.

Turn aspirational
goals to reality!

Discover fun way to collaborate on goals and tackle together with an easy-to-use tracking system.

Shared dreams?
Make it happen

Woman using a mobile phone

Perfect!

Let's aim for $2000


Latte Factor.

Even small amounts of savings goes a long way! Try out "Rainy Day Fund" to build up savings. A simple way to make saving a habit

Skipping dessert for puppie!

Skipping coffee for me.

Helpful paths to reach goals

The Insight feature with customizable categories & dates assist users to finds faster ways to hit budget milestones.